MG has revealed the launch date for its MG6 hatchback, their first all new car for 15 years. The car will go on sale in the United Kingdom from late May with the saloon version following two months later.
The Chinese owners at Longbridge have taken the wraps off the new car as the rebirth of the Birmingham car factory starts. Shanghai Automotive also revealed that the new five-seater MG6 will be priced between £17,000 and £20,000 and they say this will give the car a unique position in the United Kingdom market as a very competitively priced sports car. The saloon version will be the second car produced at the factory as full car manufacturing finally gets under way again for the first time in six years. Nanjing bought the assets of MG Rover for £53 million in 2005 and then were taken over by the Shanghai Automotive Industry Corporation.
Guy Jones, marketing director, said “We have been building a little part of a new global automotive business here in Birmingham. We have the backing of the largest manufacturer in the world’s largest market. SAIC had already pumped in £45 million worth of capital investment into Longbridge along with hundreds of millions of pounds in new product development. The strategy at MG can be summed up in one word and that is quality. Part of the magic of MG is the great love people have for the brand.”
Pre-production work on the MG6 sports hatchback is already under way in advance of a full launch in the spring. Full production targets have yet to be released but the firm is looking at producing several thousand cars when they get the assembly lines up and running. The firm anticipate plenty of motorists getting a motor insurance quote on the new model as soon as it hits the showrooms. Almost 40 United Kingdom dealers are already in place and MG Motor UK has also unveiled their new badge and logo.