Leading motoring magazine goes carbon neutral

The onus on the motoring industry to be more sensitive than others towards carbon emissions has been illustrated once again this week, with the announcement that one of the UK’s leading motor magazines is planning to go carbon neutral.

What Car? magazine is well known throughout the UK and its road tests on new models has influenced many motorists on deciding exactly which vehicle they go out and get a motor insurance quote for. The magazine announced yesterday that it is teaming up with Carbon Neutral Investments (CNI) to ensure their carbon emissions are offset in the future.

What Car? Editor Chas Hallett described the decision as important to the motoring industry, explaining: “What Car? Has led the motoring media industry for many years, and this new move to carbon neutrality by offsetting all our road tests will keep us one step ahead in 2012.”

The magazine will offset its emissions by supporting a hydro power project in the Maharashtra region of India and says its commitment to carbon neutrality will bring big social and economic advantages to the people in the Maharashtra region.

CNI Chairman James Brown, who has already managed to make one of the leading Formula 1 team’s carbon neutral, confirmed the statement saying: “The majority of emissions from What Car? come from road testing, so it is a logical step for us to start off-setting the emissions from these activities. With some 13 magazine issues per year each containing around 20 road tests there is a lot of work to do but we and What Car? are committed to continued leadership of the industry with our new carbon neutral offering.”

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