The Department for Transport are encouraging drivers to be responsible this New Year’s Eve by abstaining from drinking alcohol completely so that they don’t inadvertently drive over the limit. Instead, they are encouraging drivers to choose non-alcoholic ‘mocktails’ that look and taste like their favourite drink, but do not contain any alcohol.
They have released a number of recipes, including a Berry Breezer and a Pina Banana, to appeal to those going to parties but are designated drivers. The department is also trying to deter drink drivers by warning partygoers to plan their way home in advance tonight so that they can celebrate their New Year’s Eve in style and not behind bars. On top of this, the department have released a television advert that highlights the consequences of drink driving, which has been airing throughout December as part of the Department for Transport’s THINK! drink drive campaign.
Stephen Hammond, Road Safety Minister, has said “Our message is clear: have a great New Year’s Eve, don’t risk the consequences of drink driving. If you get behind the wheel after drinking you risk losing your license as well as facing a fine and even a prison sentence. In 2011, 280 people were killed in accidents where the driver was over the limit. Do not let one selfish and foolish decision ruin you or another family’s life.”
As last year most of those that were caught drink driving were between the ages of twenty and twenty-four, the campaign is aiming to attract that attention of younger drivers so the figures are lower this year. This goes hand in hand with Coca Cola’s Designated Driver Scheme which has been offering buy one get one free on soft drinks in pubs around the country throughout this December.
By making sure that you abstain from alcohol this New Year’s Eve, you know that you will get home safely and not encounter prosecution from the police if caught drink driving. And remember, if you are found over the limit and in charge of a vehicle your car insurance policy can become void.