Skoda Car Insurance

Skoda is a car manufacturer in the Czech Republic and in 1991 it became a subsidiary of the VW Group. The origins of Skoda go back to the 1890's where the company started out as a manufacturer of bicycles. In the 1900's when the company had a workforce of 32, Slavia exports began and 150 machines were shipped to London for the Hewtson firm.

Shortly after this the press credited them as the makers of the first motorcycle. The first model – Voiturette A – was a success and the company was established in Austria, Hungary and internationally and in 1905 cars were being produced by the company.

In Western Europe the perception of Skoda has changed completely. This turnaround started in the UK with the greatly televised advert campaign where the slogan “It's a Skoda, Honest!” was released. This ironic catchphrase started in the early 2000's and they really hit it when the new adverts came out in 2003 where a new employee on the production line is fitting Skoda badges on the car bonnets. When some attractive looking cars come along he stands back, not fitting the badge, since they look so good they cannot be Skodas. This market campaign worked by confronting Skoda's image problem head on - a tactic which marketing professionals regard as high risk. But it worked.

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Skoda Car Insurance Models

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