The Beijing Motor Show is up and running with today being the opening press day as the show runs for the entirety of the week and into early May, and already there’s been a shock. The shock has been caused by Lamborghini as they’ve showcased their latest concept car – and no, it isn’t an Aventador beater or a 1000bhp hyper-car. What it is, is a big 4×4 SUV!
Are Lamborghini going down the route that Porsche took with the Cayenne? Well, no, I don’t think they are. For a start the new Urus (name derives from the world of bulls) concept looks fantastic! We’ve tweeted pictures of it today – check them out via Twitter and let us know what you think!
The new concept is, quite clearly, in keeping with what we expect from Lamborghini in terms of styling and aesthetics. The Urus looks edgy and dynamic with strong lines and pronounced shapes all over it. At first glances there’s bound to be a lot of people hoping to get car insurance cover on the Urus once it’s released. Furthermore, the concept sits on large alloy rims that also look the part. So, from the outside the car is a resounding success as it looks great, but what about under the bonnet?
It Packs a Punch
Once again, in typical Lamborghini style, they’ve shoved a rocket under the bonnet! The Urus will come with 600bhp, which is around 50 more than the latest Cayenne Turbo S. So not only does the Lambo look better, but it packs more of a punch too than the Cayenne. Lamborghini have also promised that the Urus will be much lighter than its rivals thanks to a lightweight construction inside and out. The Urus will also feature an intelligently designed height adjustable front spoiler in order to give considerable obstacle clearance whilst also allowing more stability at high speed when lowered.
All in all the Urus concept is shaping up to be a brilliant car both aesthetically and in terms of relative performance – but what about inside the cabin?
Well, the Urus is suitably equipped with toys and gadgets such as a touch-screen centre console and touch-screen display for rear passengers too. There’s also a generous splash of lightweight carbon fibre and some traditional bucket seats to match.
The Urus really does look like the complete package, but how much will you have to pay for it all? Lamborghini have targeted prices to start around the £150,000 mark, so it’s certainly not cheap! However, with Lamborghini identifying the USA, Middle East, Russia, China, Germany and the UK as their target market, they are confident it will sell in its droves.
This isn’t the first SUV Lamborghini have built either – back in the 1980s they produced the LM002. That one wasn’t such a commercial success, who actually remembers such a machine?