Four cars from China were shown alongside some of the most famous cars in the world at the Frankfurt Motor Show which ended this weekend. The company who produces them are confident that their presence at the famous auto show will be the start of a successful future for the manufacturer.
First appearance in Europe
Chang’an Automobile is currently based in the south-western city of Chongqing and the two sedans, one SUV and an electric car they displayed at Frankfurt was their first foray into Europe. Taking pride of place was the EADO sedan which is going to be available throughout Europe in both a 1.6L and 1.5T engine with power reaching 81kW and CO2 emissions being lower than 120g/km. The EADO is being marketed as a competitor to the likes of the Hyundai Excel or the Toyota Corolla and will come with ABS, EBD and six airbags as standard. Although no official price has been released it is thought the car will be on sale for around £13,000 when it is sold in the United Kingdom.
Next stop the USA
Chang’an Automobile have also confirmed that once drivers in Europe start getting a motor insurance quote for their cars and they become a common sight on the roads, the next step will be to move into the United States market as they plan to develop into a worldwide producer of vehicles. The company’s plans to enter the international market have been carefully mapped out by developing partnerships with Ford, Suzuki and Peugeot Citroen. Overall, the company hope that overseas sales will account for 20% of its total business in the next four years.
Chinese whispers
It is the first time Chang’an have exhibited their cars in Europe but it won’t be the last. The chairman of the company has already said they may go to Paris and as with everything Chinese at the moment, they appear to have the impetus to reach into any market they take an interest in. With rumours abounding in the UK that Jaguar Land Rover’s success in the Far East will result in a partnership with a Chinese player, one wonders if we may be taking out car insurance cover on the Chang’an models in the UK quicker than we anticipated.














